Ufone and MicroEnsure enter the Pakistani market with family health insurance.

7 October 2021, Islamabad 'U-Sehat Family', a health insurance policy designed to be quick and affordable, has been launched in Pakistan by Ufone, a Pakistani telecommunications company, and MicroEnsure, a subsidiary of the Micro Insurance Company Group. The insurance product provides a virtual health safety net for every Pakistani Ufone subscriber needing medical attention through its inexpensive, simple to comprehend, and hassle-free insurance system.

U-Sehat Family streamlines the time-consuming traditional health insurance system by digitising it to provide unrivalled simplicity and access to Ufone users and their family members when they need medical attention or assistance. It also provides consumers with improved health services, which are desperately needed at this time, especially in light of the ongoing Coronavirus pandemic.

To maximise convenience, insurance policies have been tailored to the unique demands of each customer. health packages such as "Silver" (PKR 6+tax/day), "Gold" (PKR 12+tax/day), and "Platinum" (PKR 19.5+tax/day) are available. In addition, families can also take advantage of U-Sehat family plans, which provide benefits such as hospitalisation, intensive care unit, funeral expenses coverage, and hospitalisation charges in Pakistan based on their chosen plans. Users can dial the USSD String*6070# to sign up, and for additional information, go to www.ufone.com/usehatfamily.

Speaking at the occasion of the product launch, Mr. Shahbaz Khan, Executive Vice President (EVP), Wireless Services, PTCL Group, said:

“We are excited to partner with MicroEnsure to provide a convenient and enabling insurance solution to our customers. Being a customer centric

and, Ufone is committed to touch upon every aspect of our customers’ lives and health is of prime importance. We hope that U-Sehat Family will not only

ing hassle-free insurance to our customers but will

idge the wide disparity in terms of access to health facilities in the country.”

Mr. Rehan Butt, CEO MicroEnsure Pakistan and Vice President Micro Insurance Company Group said:

We are a proud partner of Ufone in design, delivery and servicing of insurance products and have reached out to scores of customers over past three years of working together. Increased health awareness in members of mass market is one of the outcomes of COVID-19 and over time we have been getting feedback from a large number of customers asking for a product covering their family members. We thank for the support and patronage from Ufone for making this new package available to their customers and hope it will play a significant role in deepening health insurance penetration in Pakistan.

Due to a lack of medical facilities and infrastructure in the public sector, which has resulted in a greater reliance on private health care, insurance coverage is swiftly becoming a standard requirement. The insurance coverage provided by Ufone for its clients will be of tremendous assistance to low-income groups who are struggling to keep up with the escalating costs of medical facilities.