TikTok surpasses one billion monthly users worldwide.
ByFaisal Chughtai –
Despite failures in many countries, including the United States, India, and Pakistan, TikTok has amassed 1 billion monthly active users globally. Last year, the US accused TikTok, which is controlled by the Chinese firm ByteDance, of posing a security risk. It accused TikTok of spying on its users via data collection methods that violated privacy regulations.
During the Trump administration, it was even threatened with a ban in the United States unless purchased out by an American business.
When President Joe Biden entered office later that year, talks of a settlement fell through.
Instagram reached the same milestone in 2018 but has struggled to keep up with TikTok ever since.
Following the success of TikTok's short video format, Instagram and YouTube decided to launch their own iterations known as Instagram Reels and YouTube Shorts.
Back in July, Instagram CEO Adam Mosseri acknowledged that TikTok was shaping up to be a significant rival. As a result, Instagram would have to change its emphasis away from being a photo-sharing platform and into four main elements: creators, video, commerce, and messaging.