How the first-ever cashback app in Pakistan helps Pakistani's save money online

ByShehryar Makhdoom | Published date:
how-the-first-ever-cashback-app-in-pakistan-helps-pakistanis-save-money-online

In Pakistan, the e-commerce market grew dramatically; during the first quarter of 2021, it raised more than 35%. The pandemic has revolutionized people throughout the world's daily lives and brought them more technology than ever before — thus radically influencing people's shopping behaviours.

When social distance becomes part of our everyday life to slow COVID-19, it is clear that physical and mortar shopping has gone down. Customers, including those who were previously cautious, are getting more comfortable shopping online.

With this shift recognizing, Savyour became Pakistan's first cashback app in 2020 – and presently alone – that claims to save shoppers a particular proportion of all online transactions completed over its platform.

Cashback is today one of the world's most popular systems, which has benefited both users and companies. Global players such as Rakuten, Ibotta, and Drop have grown in popularity, transforming the way customers shop online.

They are an excellent means of increasing sales and rewarding customers at the same time. What is relevant here is that cashback is not a loyalty/reward or a discount program. Customers can pay in actual cash by transferring the money to the bank's account.

Cashback generates client loyalty but is more potent than allegiance points because it is real money that customers may use as they like.

"Savyour gives its users three times the discounts they can now earn from any application in Pakistan and maximise its financial benefit. This allows consumers to save on the final amount spent through concessions on card payments provided by numerous banks, besides cashbacks and brand discounts.

There is no catch or hidden purpose in any of these discount offerings. These savings are made without any specific stipulations," said Savyour CEO Umair Gadget.

Any savings gathered by a user in the Savyour wallet can be readily withdrawn from the assigned bank account at your convenience. The app sets require that the withdrawal amount is Rs.200 or higher.

As soon as the partner brand's return cycle is completed, the consumer shall receive the payback according to the global pattern. This means that each business must spend its time accepting returns/exchanges before the sale is closed and then release the customer's cashback commission from the affiliate partner.

Comment